mihai001

Unless you've been living under a rock in the last year, you have already heard about this thing called "The Financial Crisis". I am also sure there was nothing too joyful about it.

So - what is this Financial Crisis and how are we, as interactive advertising people, affected or helped by the monster?

Viral is one of those over-hyped web2.0 buzzwords.

You want a client's approval on the budget? Just assure him it's going to be "viral".
You want funding for your internet start-up? Add the word "viral" in the subtitle.
You've lost that Webby award? But why? Your campaign was sooo viral.

Being an Account Manager (or Account Executive) in an interactive agency is not easy. You have to deal with clients, creative people, sales people and pretty much everyone else. So - what does an Account Manager really have to know ?

Research in advertising has been a praised tool for quite some time. David Ogilvy, the promoter of advertising research always said "Look before you leap". How else would you know where to place your advertising, how to do it and where to look for results?

With Ogilvy dead in 1999 and traditional research methods proving rather inefficient online we should look for new ways of doing research for interactive advertising.

A design and interactive advertising blog.