mediaChick71/social media

Oliver Blanchard's excellent rant explains why calculating the results of your social media campaign efforts using a standard "ROI calculator" not only creates useless data but is also totally irresponsible and detrimental to your clients.

Mr. Tweet (aka Dave Allen, aka Pampelmoose, aka that bassist from Gang of Four and Shriekback) answers the question "How are you using Facebook, Linkedin and Twitter differently?" by comparing how they provide usefulness (or not) in the way they capture and display content in time.

Dawn Foster, Community Manager for Shizzow and proprietress of Fast Wonder Blog, has written a comprehensive and thoughtful post on using Twitter for good and not evil to promote your business. She provides a how-to on using Yahoo! Pipes to monitor your reputation, shares great links on best practices for using social media to get the word out about your brand, and lists things to avoid doing on Twitter so you don't alienate the very audience you're trying to attract. I've read a lot of posts on using Twitter in business, and this one is the best I've seen.