mbeckford

Article exploring why you need disruptive product strategies, business models and leadership in succeeding in emerging markets and the bottom of the pyramid.

It was an utter pleasure to hear from the man himself, Michael Joseph, on how he has lead Safaricom to one of the greatest success stories in bridging the digital divide while growing a highly profitable and successful business. Growing any technology business, even mobile telephony, to those living at the bottom of the pyramid, is one of the hardest tasks for any company or leader.

Last month I wrote an article about how Safaricom and Joseph "had figured it out" with respect to the strategies for growing a for-profit technlogy businesses in emerging markets. disruptiveleadership.com/2008/08/23/safaricom-has-figured-it-out/ [disruptiveleadership.com/2008/08/23/safaricom-has-figured-it-out/] )

This interview gives additional insights into the challenges and strategies of Safaricom. Not surprisingly, he mentions that business schools have been writing case studies on Safaricom. Anybody passionate about technology and digital access as a path to progress and prosperity should study them closely.

A personal point of view on how to navigate corporate politics from someone that has experienced it bigtime.