From the page: "It all started on July 1 when the topic #moonfruit started trending on Twitter. Within a matter of hours, â€oemoonfruit” was more popular than Michael Jackson."
From the page: "Moonfruit are running a great competition via Twitter to win 10 MacBook Pros, just by tweeting #moonfruit. As it's become the hottest topic on Twitter, we thought it would be interesting to calculate what the odds of winning for each individual user was on each individual competition day. "
From the page: "How do you get more mentions on Twitter than Michael Jackson or Wimbledon? Dangle ten MacBook Pros in front of the Twitter community, is how. "
From the page: "Companies may be looking to social media as a cheap alternative to traditional advertising, but it certainly isn't free. It takes time, effort, and often â€" money. Witness today's trending topics on Twitter."
From the page: "Social Media measurement is a tricky thing. How can a successful campaign be truly judged? I certainly donâ€t know, but it is not through the use of numbers."
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