LAXMI writes: Can you manage your social networks from the...
The Ultimate in Social Media Envy?
A young friend passed away in an accident and to my horror his Facebook profile turned into a virtual memorial of sorts, with people leaving condolences and fond reminiscences; and of course friends liking their comments too.
LAXMI writes: In Search of the True Miss India
Reita Faria | First Miss India
LAXMI writes: What is the future of content marketing?
What Is the Future of Content Branding?
Provide something that makes a real difference to your consumers' lives, and they will come. The days of just providing a simple tune-in message and expecting viewers to come are over; it has to be teamed with engagement tactics and add value to the ...
How Whittington Hospital Saved My Life
Today NHS managers want to sell off part of the Whittington site, cutting almost 570 jobs to leave the hospital with reduced maternity services, ward closures and fewer beds for the elderly. Why cut funding for something which works? At what cost is ...
Is Niche the New Start Up Route?
To be successful today, emerging start-ups must find a niche. They have to solve a very specific consumer need and add tangible value to their customers' lives -- in as social and engaging a fashion as possible.