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Rated • 1 review • computer science • socialmediatoday.com
Since when did the PR campaign become more about a mathematical equation of keywords and hits-per-click than actually serving the media? It's no wonder 'PR spam' is a term thrown around newsrooms and posted on blogs these days. With distribution services adding "sophistication" to the mix, many PR pros have skipped the basics in favor of an easier "point-and-shoot" method of content delivery. This is where social media becomes a game-changer.
