TechCrunch
Rated • 174 reviews • internet • techcrunch.com
From the page: "Yahooâ€s purchase of FoxyTunes for a rumored $30M legitimized the add-on play as a product strategy for Israeli startups.
I see new startups in this category almost weekly. Weâ€re bearish on add-on plays because the â€oeget them to download, install and use” parts are tricky - and monetizing those users is nearly impossible. In recent months, though, SimilarWebâ€s name keeps popping-up and the reason may be the technology itâ€s spent two years building out. Sequoia Capital Israel is spending extra time looking into it and your typical add-on play doesnâ€t normally make their cut. So what is it about this little company?"
