SmartBlog On Social Media & Can social media save the...
Rated • 1 review • internet, new media, radio, air america, social media, jen nedeau • smartblogs.com
From the page: "Radio is a unique platform. As long as people drive their cars or tune in at work, radio will continue to exist. And while the Internet age has brought about innovations in audio such as podcasting, iTunes, Pandora and Last.fm -â€" it is my observation that talk radio has been slower to engage in the social media space comparatively speaking. Part of this reluctance may be due to the fact radio didnâ€t have to adapt as quickly since it has a loyal market -â€" the morning drive and the afternoon rush hour -â€" and audio isnâ€t always â€oeGoogleable” in the same way that print articles are. Radio stations have a unique grip on their content in a way that text based-publishers donâ€t. If you want to know whatâ€s going on, you have to tune in."
