What BP Can Learn from Umpire Jim Joyce | PR 2.0 |...
Rated • 1 review • baseball, business, bp • convinceandconvert.com
Comparison of Jim Joyce's apology to BP's lack of apology. Makes you think.
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Digital and Dollars - Successfully Adding Online...
Rated • 2 reviews • marketing, marketing services, ad agencies, digital marketing, pr firms • convinceandconvert.com
Blog post with slides talking about how ad agencies and PR firms can add digital marketing services successfully. From Jay Baer.
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http://www.fordvehicles.com/thefordstory/
Rated • 4 reviews • cars, ford, bailout, credit crisis • fordvehicles.com
Great job by Ford and Scott Monty scottmonty.com [scottmonty.com] ) on this site explaining Ford's situation.
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7 Critical Questions When Outsourcing SEO | Search...
Rated • 1 review • marketing, search, advertising • convinceandconvert.com
Excellent guide for figuring out whether an SEO firm knows what they're talking about. Mandatory reading for anyone getting ready to hire out SEO.
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The Truth About Publicis Buying Performics | Search...
Rated • 1 review • advertising • convinceandconvert.com
Publicis has stated that they want 25% of their overall revenue to come from digital by 2012, and this acquisition will help make that a reality. There's not that many serious search marketing agencies that have the scale necessary to fit in with Publicis, it's still a very fragmented market, so the Performics acquisition makes sense.
Plus, Google and Publicis have a long-standing cross-functional relationship, including sharing of executives and intellectual property.
Interesting that many smaller, traditional agencies totally eschew search marketing as "too complex" and "not worth it". I wonder if this acquisition will change some minds in that regard?