I have to say that what impresses me most about this project is not the 7,000 lb. cupcake that Gourmet Gift Baskets will bake to take the prize of world's largest cupcake - rather it's the fact that they're donating a portion of their profits to the Susan G. Komen Foundation who searches for a cure to breast cancer.
Rachel continues her theme of how cupcake bakeries can promote themselves, this time with tips on how to use Twitter! These tips are great for other organizations looking to utilize this social networking tool to interact with customers, too!