ilkeryoldas/marketing

From the page: "Elasticity is the extent to which sales drop as prices increase. Demand might be either inelastic, meaning that people will buy at almost any price (and thus sales drop slowly as prices increase); or highly elastic, meaning that most people will buy only at very cheap prices (and thus sales drop fast if prices go up).

Usability also exhibits elasticity. You can't say that response times must be less than x seconds or nobody will use the site. But, the faster the response times, the more people will use the site, and the more pages they'll visit."