Flat Design Is Like So Hot Right Now
What is it? Flat Design refers to a re-emerging style of design that strips away extraneous elements such as gradients, drop shadows and bevels. Instead, it embraces the two-dimensional reality of designing for the screen. It provides a simple, attra...
One Million Recycled
Glass Beach - The Dump You'll Want to Visit
Glass Beach in Fort Bragg, CA is the incredible result of human waste and the resilience of nature, created by dumping trash off the cliffs.
enjoy a moment of calm
a digital relaxation experience
Social Media Spring Cleaning Checklist
Spring has finally sprung and this year, I challenge you to go beyond removing clutter from your home and take a stab at cleaning up your company's presence online. In the first quarter of the year, Facebook has already made changes to its platform s...
Facebook Graph Search Optimization For Businesses
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Beware of Corporate Catfishing - the i.d.e.a. brand
Master The Art of Brevity In Your PR Pitch
Who Really Benefits From Digital Receipts
Recently I have seen more and more stores provide an option to receive a digital copy of your receipt instead of a paper copy. This got the marketer in me thinking about the reasoning behind going digital at the cash register. Are brands doing this b...
The One Question That Helps You Network Faster
Pin It You try finding common ground when meeting someone for the first time. Familiar questions are thrown about: "Where do you live?" "Are you from here?" "How do you know so and so?" The answers you share are most likely boilerplate: your neighbor...
Five Marketing Lessons from Downton Abbey
Pin It I admit it. I'm a late comer to Downton Abbey. As Season Two approached last winter I was shocked at the fervent adulation I was seeing from almost every single one of my friends on Facebook. What was I missing? Well this holiday break I found...
First Day of the New Year Hike
Checklist for Facebook's Updated Cover Photo and News Feed...
Facebook is changing its policy about text overlay on Cover Photos and News Feed ads. Effective January 15th, text will be limited to no more than 20% of an image's area. Logos with text will count toward this limit. Ad
PV Body Unboxing — heystephanie.com
Guess who just scored her first PV Body package! I've heard so much about PV Body from my girlfriends about the great brands they work with and how monthly subscribers could get the best yoga attire at a fraction of
Resolution Roulette from your friends at i.d.e.a.
Need a New Year's resolution, but too busy to think of your own? Let us do what we do for all of our amazing brand partners—create a solution.
39 Easy DIY Ways To Create Art For Your Walls
Who says art has to mean anything, or require any creativity whatsoever? Here are some cheap, simple ideas to decorate an otherwise boring wall.
Evolution of Blogger Events
Pin It At i.d.e.a. we regularly collaborate with our brand partners to create blogger events and experiences, many of which are family focused. A topic of discussion with the reputation team lately has been how we tweak what we offer at these events....