hemantjha

KPCB and Sherpalo Ventures buy more stake in InMobi while early investors Mumbai Angels exit with double-digit returns.

Bangalore-based Inmobi (formerly mKhoj), a mobile advertising network startup, that not only changed its name but its entire business model in its three-year existence, has actually ended up rewriting its destiny.

The risk of altering the business course has paid off for Naveen Tewari (in pic), the co-founder and CEO of Inmobi, which operates in a space that has seen some bulge-bracket global acquisitions in the last two months.

Consider this: Google bought out AdMob, the largest mobile advertising network, for $750 million in stock. Apple acquired Quattro Wireless for a reported $275 million earlier this month. US-based ad network Amobee Media Systems (backed by mobile operators Telefónica and Vodafone) acquired UK's mobile ad buyer RingRing Media and Norway's browser maker Opera Software buying AdMarvel, a small mobile advertising firm.

InMobi is currently being used in 37 countries around the world with over 7.5 billion ad requests monthly. In Europe alone, InMobi is now receiving 850 million mobile advertising requests monthly across all major European markets.

Telecompk.net sits with Naveen Tewari, CEO of InMobi to ask a few questions about the future of mobile advertising and opportunities in this exciting space

Good write-up. :)