Announcing Apture Hotspots: Your curiosity is the web'...
Rated • 2 reviews • web design, internet, web development • apture.com
Imagine the web is one big global brain: every page is a neuron (it holds information), and every link is a synapse that connects pages together. Every day we use the web, we make it smarter. When we click a link, we're thickening and strengthening the connections between two pages. And every time we create a link, we're teaching the web an idea. And just like the brain, it's not the pages that make the web powerful, it's the connections.
But there are many pages on the web where those synapses are *missing*, so that when you do want to learn more about [subject X] on the page, you're on your own to make the connection - probably through a search box - yourself.
Today, Apture is changing all that.
Apture Hotspots is a new feature that automatically creates new links (synapses!) to information based on what readers want to know. It works like this:
You add Apture's one line of code to your site and enable Hotspots
Apture tracks the "missing links" by identifying which topics cause visitors to `leak' out to Google (we'll know when a phrase is highlighted & copied into Google).
If a topic is highlighted and engaged with frequently, Apture automatically converts it into a Hotspot.
Every user thereafter who visits the page can click the Hotspot to instantly access related information without leaving the page.

