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In less than five years, social media has revolutionized not only our communication culture but how we conduct business. The dizzying effect of endless and sometimes unfettered-24-hour access to people and information has transformed the various tools into a game changer.

Twitter is a wonderful business tool, not least because it�s free. All it will cost is your time (and if that�s in short supply, you can hire a social media marketer to manage it for you).

Used well, Twitter can provide good exposure for your business, but you can also damage your brand with social media marketing if you�re not careful, so it�s worth learning the biggest do�s and don�ts before you start using Twitter.

It�s a rarity for businesses to not operate a website these days. Even small mom-and-pop shops that began long before the era of the Internet have gone digital, albeit some were a little more hesitant than others. But while launching a website �" whether for a multi-national, bíllion dollar corporation or the local pizza place �" may be easy, to have that website actively help grow the business is another matter all together.

While many bloggers and the media are calling Google�s search results out lately, most of the focus has been on the somewhat low-quality pages that show up for informational long-tail searches. My concern for Google�s search results is different, however. As I touched upon in the last newsletter, I�m tired of Google (and Bing) returning sites that use anchor text link spam to get on the first page of results.

As well over 90% of people now turn to the Internet as their primary information source, it�s crucial to your bottom line to ensure that your Web presence is as effective as possible.

Yet 95% of the more than 5,000 Websites that I�ve reviewed since 1995 were leaving money on the table, sometimes a lot of it �" and often in ways that could be easily avoided or rectified.

Every owner of a website on planet Earth knows that getting a constant flow of traffic is the key to making money online. The world wide web attracts such a massive number of buyers that regardless of what you sell, you will make some really good money when you have lots of traffic.

In this era of technology, everything appears to be shrinking by the day �" distances or devices. People talk about the world being a global village. Gadgets decrease in size. Very few have the patience to read a one-thousand page novel anymore �" they would rather purchase the abridged version. In such a scenario, it comes as no surprise that blogging has taken the same turn.

Today, article marketing is probably one of the most powerful and inexpensive forms of marketing online available to small business owners and non-profíts. For those not savvy with the term �oearticle marketing,” here is a quick definition:
In exchange for a little sweat and focus, an article author (you) shares their wisdom and experience with the world by posting their short article of advice or insight to blogs, social media, and article publication sites.