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Last seen: 14 months ago

Gini is a woman from Chicag, Illinois, USA

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First Impression: Eight Ways to Avoid a Bad One | Spin Sucks

Rated Nov 30 2010 • 1 review • career planning, interviewing tips • spinsucks.com

I've been curious about a phenomenon we're seeing when we interview candidates these days. Their first impressions suck. But following are eight tips for avoiding a bad first impression.
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Event Sponsorship as a Marketing Tool for Your Print...

Rated Nov 29 2010 • 1 review • marketing, event sponsorship • billprettyman.com

If you're interested in hosting a promotional event but don't want the hassle, consider sponsoring a charitable event. Event sponsorship can be a powerful and low-cost marketing tool for print industry businesses.
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Terror Management Theory | Spin Sucks

Rated Nov 29 2010 • 1 review • change management • spinsucks.com

Terror management theory shows that employees relate change to death. What are you doing to manage it?
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Thanksgiving in the Print Industry | Bill Prettyman CEO,...

Rated Nov 24 2010 • 1 review • business, print • billprettyman.com

It is tempting to look back wistfully at the world of printed media�s unchallenged dominance, from books to marketing materials. Instead, let�s look forward, toward a world in which our possibilities are limitless and our industry continues to evolve.
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Building Your Online Presence Around Mobile Payments |...

Rated Nov 18 2010 • 1 review • entrepreneurship, mobile payments • spinsucks.com

So many things are happening this week, it's hard to choose just one blog topic. Facebook is taking on Google in the email space. AT&T, Verizon, and T-Mobile are joining forces so we no longer have to carry wallets. And Google is launching a recommendation engine.
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Should You Use Paid Search In Your Print Industry...

Rated Nov 18 2010 • 1 review • seo • billprettyman.com

If you are a commercial printer or print distributor expanding into e-commerce and creating online stores, you may have considered using paid search. Paid search marketing is often praised for producing higher conversion rates than organic search. However, it�s not a successful strategy for every business.
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Innovative Referral Programs Using Emerging Technologies...

Rated Nov 17 2010 • 1 review • ecommerce, referral programs • billprettyman.com

Today, there exist more possibilities than ever for companies to harness word-of-mouth.

Emerging technologies, especially variable data printing, PURLs, and QR codes can take a referral program to the next level.
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Promotional Event Hosting for the Print Industry | Bill...

Rated Nov 17 2010 • 1 review • management, events • billprettyman.com

Promotional events have been popular for centuries. They�re no less effective today, in the digital age.

In fact, with location-based social networking taking off, this is a better time than ever to host an event. To attract new clients and keep existing ones loyal, consider hosting an event using these tips.
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The Future of Websites | Spin Sucks

Rated Nov 11 2010 • 1 review • seo, websites • spinsucks.com

The Arment Dietrich Facebook question of the week comes from Ann Manion. She congratulates us on reaching 1,000 fans (thank you...and a photo contest ensues) and she asks, "Is the classic website losing relevancy? What do you think the future holds for websites in an increasingly blog loving world?"
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Good to Great: How You Can Become a Level 5 Employee |...

Rated Nov 08 2010 • 1 review • entrepreneurship • spinsucks.com

A few months ago, Courtney Dial riffed on a post I had written about my own growth as a business leader by writing "Level 5 Leaders Need Level 5 Employees." She challenged readers to think about how you can become a level 5 employee, even if you're not at the top of your game yet. And so began a conversation between Becky Johns and me about what it takes to be a level 5 employee and how we interview for that kind of person.
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