garryconn/matt cutts

Matt Cutts provides a great tutorial on how to create your own bookmarklet.

From the page: "The travel industry, early adopters of SEO (define) and link building, must face the harsh reality of link building issues in 2008. We're now going on nearly a decade of tactics that have come and gone. Sites, older and wiser, are bound to have some dirty laundry in their backlinks.

Google, Yahoo, and MSN aren't going to quickly discount some long-standing deals, reciprocal or not. The question of what truly constitutes a paid link, and what qualifies as advertising, will continue to be a huge point of contention. I have to agree with Justilien when he says the issue isn't so black and white."

From the page: "So I ask you dear readers and specifically you Matt Cutts what's the difference? At the end of the day $10K was converted into links. Why does Case A get rewarded and lauded as a success? Why does everyone involved in Case B get called out for being the scourge of the internet? Why are all of the websites in Case B penalized, filtered, or in some cases completely annihilated from any and all internet visibility, while the sites in Case A bask in their ego stroking navel gazing glory?"

From the page: "So, what are the links that will stand the test of time? Those links are typically given voluntarily. It is an editorial link by someone, and itâ€s someone thatâ€s informed. They are not misinformed, they are not tricked; there is no bait and switch involved. Itâ€s because somebody thinks that something is so cool, so useful, or so helpful that they want to make little sign posts so that other people on the web can find that out.

Now, there is also the notion of link bait or things that are just cool; maybe not helpful, but really interesting. And those can stand the test of time as well. Those links are links generated because of the sheer quality of your business or the value add proposition that you have thatâ€s unique about your business. Those are the things that no one else can get, because no one else has them or offers the exact same thing that your business offers."

From the page: "I mentioned link-generating methods from original research to case studies, a service, or even an open-source product. We also discussed widgetbait and some of the criteria on whether Google would consider something spammy or not. We talked about when reciprocal links can get excessive. We discussed a good rule of thumb of when to link out to other sites (when itâ€s good for your users)."

Matt Cutts explains how Google feels about paid links that attempt to change PageRank.

Second part of a wonderful presentation from Matt Cutts

Matt Cutts offers classic advice to bloggers.