Fredneil2

Some thoughts on where we are going and a recap of where we have been on the web.

A good overview of the venture activity in So Ca.

The saga of the CMO continues... some good thoughts on what to do to supercharge your brand and continue to add value as the chief marketer during a down market.

This article drives out the importance of using the right kpi's to evaluate campaign effectiveness. CTR is always an easy metric to fall back on, but can be very misleading and result in making the wrong decision about the campaigns effectiveness. Know your KPI and campaign strategy before launch not after.

Microsoft will not quit until Y! is part of the Microsoft nation. Although on paper, this looks like it would be good for Y! shareholders, will it be good for MSFT shareholders and will it truly create an entity that can effectively compete against Google or will it just create a bloated company that destroys shareholder value. This is less of a criticism about the transaction and more of a question of MSFT's ability to integrate Y! to insure the sum of the parts is greater than the whole. This is by far the biggest deal MSFT has ever done and in a space that is outside of it s core... do they have the talent and processes to insure the new MSFT is stronger than the old.

businesses to keep an eye on in 08 and beyond.

Good article indicating that when many B2B marketers think they are doing a good job and delivering a service and value which customer want, the customers are voting differently. The true voice of the customer is critical to understand in order to not lose those "trapped" customers once they find a "better" alternative.