Three Words Can Make or Break a Sale for Women
Rated • 1 review • entrepreneurship, ecommerce, e commerce • managesmarter.com
While women do tend to be less thrilled about discussing money, I have many male owners of new businesses immediately wanting to cut prices if sales are slower than they desire.
Competing on price alone is NOT a strategy I can endorse. Do not be the cheapest as those buyers will often still complain even if you sell under your cost. I suspect many of them would still complain if you paid them to take it!
Let those customers be someone else's headache. Focus on value, customer service, quality products, free shipping if you can manage it - anything but just having the lowest price.
From the page: "Three Words Can Make or Break a Sale for Women - November 02, 2007 - By Kelly McCormick - Women have come a long way in business. Who would have considered that more women than men would graduate with college educations and that women would pursue professional careers in numbers far surpassing most expectations? The majority of demographers didn't see it coming. But even as optimistic as women have been about their own success, very few report feeling comfortable in their skins when it comes to selling. This becomes especially evident when women have to talk about money.
Three Words Can Change Everything
Three simple words can catch even the most seasoned female seller off guardâ€"and I am not talking about "I love you." The seemingly innocent words that send many female sellers reeling are rarely spoken aloud. These success-sabotaging statements include "fear of fees" and "slash the price." "
Competing on price alone is NOT a strategy I can endorse. Do not be the cheapest as those buyers will often still complain even if you sell under your cost. I suspect many of them would still complain if you paid them to take it!
Let those customers be someone else's headache. Focus on value, customer service, quality products, free shipping if you can manage it - anything but just having the lowest price.
From the page: "Three Words Can Make or Break a Sale for Women - November 02, 2007 - By Kelly McCormick - Women have come a long way in business. Who would have considered that more women than men would graduate with college educations and that women would pursue professional careers in numbers far surpassing most expectations? The majority of demographers didn't see it coming. But even as optimistic as women have been about their own success, very few report feeling comfortable in their skins when it comes to selling. This becomes especially evident when women have to talk about money.
Three Words Can Change Everything
Three simple words can catch even the most seasoned female seller off guardâ€"and I am not talking about "I love you." The seemingly innocent words that send many female sellers reeling are rarely spoken aloud. These success-sabotaging statements include "fear of fees" and "slash the price." "
