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flyingrose

Last seen: 22 months ago

Rose is a 53 year old woman from Waxahachie, Texas, USA

Welcome...I've been expecting you.Add to Technorati FavoritesYou may want to click those orange thingies at the very bottom of the page next to the word comments. One subscribes you to whatever I post and the other subsribes you to comments made, I presume by others. I put here what is most important and links to others who do good works.There is much more filed by subject. Use the drop-down box that usually defaults to Entire Blog to find all posts on any particular subject. Please share what you find here with your friends, family, and other networks. Namaste, Rose

  • Facebook Ads - The new PPC Mecca? | streko(dot)com

    Rated Nov 10 2007 • 1 review • advertising, ppc advertising, facebook, facebook ads, facebook ppc • streko.com

    Streko was the first one to tell me how Facebook was working for him. It is new and likely to have some bugs - looks worth testing though. New systems should be given the benefit of the doubt as there are always kinks to work out.

    From the page: "this week Facebook launched "Facebooks Ads" ¯ (nifty right?) and did away with Flyers Pro. So I jumped on this quick as shit -stopped both my flyers pro ads and put everything into the new system. Went to deposit budget, with any major credit card except American Express (facebook does not accept it), tuned my CPC to a whopping $0.35 and my daily budget to $200.00 per ad, the leads I am trying to get usually fetch around $6.50 & up on key phrases for the top slots on google.

    I then uploaded the Picture I wanted to use, Put in the bold headline & then the body of the ad. Yes, you heard it right I used a Picture a Headline & still had room for a few more catch phrases. Now take note google - this is still for $0.35 CPC.

    Then I launched. Waited a few seconds and refreshed - 1000+ exposures. HOLY SHIT ITS REAL TIME. Refreshed again, 3400+ exposures & 2 Clicks - this can't be right. So I checked the site, 2 refers from facebook. Refreshed again - 8,500 exposures & 7 Clicks - Checked the site again, I had 7 refers from facebook - 2 of which had already converted into leads. 1 qualified and 1 unqualified. My 1 unqualified lead could pay for those 7 clicks and another 10. This was amazing. It kept going, I joked with Rose while I was telling her the results on messenger that I was the "¯King of Facebook". By the days end I had gotten a total of 38 leads from facebook - I was very happy with spending under $25.00 to get results like this. It actually beat google for the day on ROI.

    Day 2 things got weird - I guess the cat was out of the bag because my exposure and clicks dropped significantly from day one would have continued to drop majorly if I hadent upped the CPC to $0.89(Still Cheap). Saturday night turns out to be very popular for one of my ads so I look forward to pumping up the account and seeing what I can do with it. I will write back when I get more results. Also the day by day accounting still seems to be a bit buggy, one day my stats were fine the next day they were dropped into the lower hundred thousands only later that day to come back up to the 1 million exposures that they had. Maybe it was a bit of system glitch they were working on?

    The only major downfall I see to this is it seems so far there is little or no customer support. There is no number to call, just a very general FAQ section. Granted it is a very simple system to setup but people are going to need some customer support here and there."
    109 views
    Facebook Ads - The new PPC Mecca? | streko(dot)com

  • Semi-subliminal and manipulative aspects of Marlboro...

    Rated Nov 10 2007 • 1 review • marketing, advertising, copy writing, advertising copy • subliminalworld.org




    Traditional advertising primarily uses fear/solution or sex/identification with someone seen as "famous, sexually attractive, rich, etc." Here is an extensive analysis of what the author believes are the secondary and/or subliminal messages in Philip Morris ads for Marlboro cigarettes.

    If you could see my perceptions of those American society worships you would be no more surprised than I am why Americans behave the way they do.

    From the page: "Without any reservations, the author can state that no company makes more use of secondary imagery than Philip Morris Inc. [If you are interested RJReynolds runs a close second.] A very large proportion of their cigarette ads incorporate images that have nothing to do with their products. Some embedded images are fairly blatant, some are more moderate, like those above. On the left is an example of an extremely subtle Marlboro ad - but subtle only in terms of visual imagery, not meaning. Overtly, the ad epitomizes and glorifies the Marlboro cowboy, the freedom of the range, independence, self control, etc. Covertly it aims to instil or trigger anxiety, if not fear.

    The ad itself, like a large proportion of Marlboro ads, is dark and sombre. In itself this coloring might convey negative messages, and trigger negative moods and smoking in some viewers. Fitting in with the sombre mood of the ad is a figure underneath the horses hooves, a figure that can only be described as the face of a figure from another world. Perhaps Hades, perhaps just from the world of horror movies, perhaps straight from the grave."
    63 views
    Semi-subliminal and manipulative aspects of Marlboro cigarette adverts

  • New Guinness advert: Giant domino village - Telegraph

    Rated Nov 09 2007 • 19 reviews • marketing, advertising • telegraph.co.uk



    This ad is a great analogy for life: Creating is infinitely more time-consuming that destroying. Personally, this ad does nothing for me; however, I understand that I am not "normal".

    From the page: "Setting the dominoes on the table at the start of the advert took a team of three experts two days, but it took just 14 seconds to topple.

    Paul Cornell, the marketing manager for Guinness, said: "The ad is fundamentally a celebration of community.

    "It shows an entire village coming together to create an awe-inspiring spectacle of toppling objects.""

    Am I missing something here? It looks to me like an entire village came together to watch something they invested a lot of time in building get destroyed. And THAT really reminds me of the "game" we've all been playing.

    {Note that my comments are not about the effectiveness - or lack-thereof - of this particular ad - only about what it "says" to me.)
    13K views
    New Guinness advert: Giant domino village - Telegraph

  • Conditioning

    Rated Nov 06 2007 • 1 review • marketing, psychology, advertising, google adwords, adwords • betabunny.com




    Intermittent reward or punishment has a stronger motivational affect on behavior than consistent reward or punishment. Advertisers, governments, parents, and others who are inconsistent can elicit the most compliance through doing this. (The FEAR of anything is far more influential than the potential punishment and the DREAM (of hitting the lottery for example) is the motivating factor.

    The lottery and slot machines use intermittent rewards to increase and maintain interest in gambling. I propose that this is also what is going on with Google AdWords. You read it here first, folks.

    From the page: "What is Operant Conditioning?

    The basic principal of operant conditioning is simply that the frequency of a behavior will increase if is rewarded, and decrease if it is punished. For instance, a hungry rat in a Skinner box will at first act in a manner that is natural to a hungry rat; e.g., running around the cage, squeaking, trying to escape, etc. If while it is performing these activities, one response - in this case pressing a lever - leads to the reward of securing food, the rat will gradually learn that pressing the lever leads to the reward of food. The behavior will be repeated and thus learned. The behavior that results in the reward becomes especially important to the rat. The same process can be applied to an action that allows the rat to escape from or avoid unpleasant stimuli.

    Another principal of operant conditioning is that once a behavior is learned, the frequency of the reward can be reduced. For the behavior to be learned it may be necessary at first to reinforce every occurrence of the behavior. Once learned, the reinforcements can be provided on an intermittent basis, and over time it is possible to reduce the frequency of rewards and still maintain the behavior. For instance, the number of times the lever has to be pressed to achieve a reward can gradually be increased from each time, to every ten times, to every hundred times, and so on, or the lever may need to be pressed repeatedly for a set period of time to achieve a reward. Behavioral psychologists have spent much time experimenting on what effect various schedules of reward have on behavior."
    384 views
    Conditioning

  • Landing Page and Site Quality Guidelines - AdWords Help

    Rated Nov 05 2007 • 1 review • advertising, google adwords, adwords • google.com




    Google AdWords Quality Score Landing Page and Site Quality Guidelines. (Duplicate keywords and Google wanting much higher bids will also present you with the "Raise your quality score" message from the AdWords system.)
    1 view
    Landing Page and Site Quality Guidelines - AdWords Help

  • PPC Summit: The One &Only PPC-Only Conference: The ROI...

    Rated Nov 02 2007 • 1 review • advertising, google adwords, ppc advertising, adwords, microsoft adcenter, yahoo search marketing • roirevolution.com




    With the complexity and speed of change in the online marketing world, if you want to be truly successful you MUST identify and incorporate what the most brilliant specialists know.

    Two I recommend regularly are ROI Revolution and ppcSummit. They have joined forces and are coming to San Francisco with other cities on the schedule.

    What you can lose in AdWords and other ppc accounts today pales in comparison to the price of attending these seminars. One thing about Google Analytics: all non-Geeks will be much better off having THEM configure your analytics and teach you the BASICS of learning it.

    It takes them 10+ hours to properly configure a Google Analytics account and they specialize in doing that and have vast amounts of experience. That means it would take us mere mortals 30-40+ hours to MAYBE get it configured even after their training in it!

    The learning curve for analytics is HUGE. Knowing what it measures and doesn't measure is key. Making decisions properly based on that data is NOT common knowledge EVEN AMONG ANALYTICS EXPERTS.

    Take my word for it. Only those who work with many specialists are going to get even a small percentage of the full benefit.

    From the page:"So hold on, what about the PPC gurus who sit at their desk polishing PPC accounts all day? What if I don't give a rat's behind about SEO or affiliate programs? I don't know about you, but I'm tired of sitting through "Intro to Adwords" and "definition of CTR" slides for 3 hours. Especially after slapping down $1,000 to attend. My order: Less milk & honey, more steak & potatoes...with A1 sauce.

    That's why I'm so pumped about the upcoming PPC Summit in San Francisco (Thursday & Friday November 15-16). No matter what hour of the day, no matter which room I wander into, it's PPC-focused and designed for enlightening the PPC die hards. This is the ONLY conference that can boast that.

    Whether you're an agency team member, advanced user, beginner, eCommerce, info marketer, corporate PPC manager, whatever. You're covered. Everything you can imagine about PPC on Google, Yahoo!, MSN plus tons of smaller PPC options. I won't get into the specifics of each workshop or class, but check out some of their PPC topics and workshops here. I'll definitely be swapping notes for the classes I can't attend. Erin, you ready?

    We hope to see some of you out there in SF next month. Look for the ROI Revolution crew at the PPC Summit. We'd love to strike hands and meet up with you."
    1 view
    PPC Summit: The One &Only PPC-Only Conference: The ROI Revolution Blog

  • Got Ads?: Cringely Explains Jobs - Advertising revolving...

    Rated Nov 01 2007 • 1 review • advertising, bill gates, apple, microsoft, cringely, steve jobs • blogspot.com

    From the page: "Cringely Explains Jobs - If you want to understand Steve Jobs (pay attention Paul Kedrosky), you must read Bob Cringely's opus to Jobs ego this week.

    Cringely opens with a great anecdote. Cringely was going to interview Bill Gates and Steve Jobs about their relationship for a Vanity Fair article. Jobs says "OK - as long as you interview Bill first." So after a month of scheduling, Cringely gets an hour with Gates, just on Jobs. Now it's time to talk to Steve.

    The promised interview with Jobs never happened. His excuse was that the antitrust case against Microsoft had reached a point where it would have been imprudent for Jobs to comment on Gates. Come back when the case is over (or Hell freezes, whichever comes first).

    While I suppose there may have been some legal reason not to talk, I really doubt that was the issue. Rather, Steve Jobs just liked snubbing the world's richest man. It was classic Jobs, and I should have seen it coming. We both should have. So the Vanity Fair story never happened."
    2 views
    Got Ads?: Cringely Explains Jobs - Advertising revolving around Google

  • http://seattlepi.nwsource.com/national/1120AP_ODD_Honeymo...

    Rated Oct 29 2007 • 7 reviews • marketing, pr, hotels, free publicity, advertising • nwsource.com

    Remember me recommending Free Publicity? This is a brilliant idea well implemented. Check out jeffcrilley.com [jeffcrilley.com] and youtube.com/user/jeffcrilley [youtube.com/user/jeffcrilley] for ideas on getting your own charity, worthwhile cause or business some free publicity too.

    A friend of mine loves the Palmer House in Chicago and recommended I stay there when I attended Internet Retailer a couple of years ago but I had already booked an adorable B&B. (Use local.yahoo.com [local.yahoo.com] to find a B&B anywhere and make your next trip unique.)
    741 views
    http://seattlepi.nwsource.com/national/1120AP_ODD_Honeymoon_Hotel.html

  • Seth Godin Video Interview on Web 2.0 ( Great Stuff ) |...

    Rated Oct 27 2007 • 1 review • marketing, advertising, internet marketing, online marketing, online advertising • subliminalpixels.com




    Six minute interview with Seth Godin talking about how easy it is to ignore online advertising in Web 1.0 and how Web 2.0 is different.

    He points out that if you provide remarkable products or services you can leverage what OTHERS post online about you. Then he talks about Web 3.0 and Web 4.0 and offers his take on Social Networks: "They grow fast and die fast" - "The party gets popular and then no one wants to go there" - "How to create exclusivity".

    His top tip: have your own blog with an authentic voice that has something to say - and if writing and being that voice isn't your strength you can still "own" the space to be involved.

    (For those who aren't in marketing, Seth is considered the most famous marketer. He founded Squidoo.)
    24 views
    Seth Godin Video Interview on Web 2.0 ( Great Stuff ) | Subliminal Pixels Lab

  • http://blog.insiderchatter.com/2007/10/23/click-forensics...

    Rated Oct 23 2007 • 1 review • advertising, google adwords, click fraud, adwords, contextual advertising • insiderchatter.com




    Bear in mind that companies that sell click fraud protection have a vested interest to scare advertisers with statistics. Remember that famous quote about it: "lies, damn lies, and statistics".

    You can find statistics to support any argument you wish to make by altering the variables and the date ranges. Always verify any statistics with additional sources before taking action.

    From the page: "AdSense advertisers are lamenting that the click fraud rates for the Google content network AND the Yahoo Publisher Network have grown to 28%, according to Tom Cuthbert, CEO, ClickForensics.

    I spoke with Cuthbert about the current state of click fraud in the pay-per-click (PPC) search advertising market: "Click fraud activity continues to grow," Cuthbert told me, underscoring "advertisers and agencies continue to be deeply concerned about the issue of click fraud."

    ClickForensics describes itself as "the leading provider of click fraud management solutions for identifying and eliminating click fraud." The company also runs the Click Fraud Network (CFN), founded 18 months ago and now claiming 4000 plus online advertiser and agency members. The CFN collects and tracks data on PPC ad campaigns, correlating information from both the search providers and the advertisers' own Web sites, for "the industry's most accurate view of click fraud to date."

    The latest Click Fraud Index (CFI) data reported by the CFN shows click fraud has grown, with dramatic increases in the content networks, particularly on "parked domains" and "made for ads" sites.

    Cuthbert told me: "Content networks are becoming the fastest growing source of click fraud.""
    18 views
    http://blog.insiderchatter.com/2007/10/23/click-forensics-ceo-click-fraud-hits-28-for-google-adsense-yahoo-publisher-network/