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From the page: "To have any hope in business, you need to be seen as credible - by your investors, colleagues, competitors and, most importantly, by existing and potential customers. Here are some tips to prove your business bona fides."

Most advice to entrepreneurs focuses on what they should do: build a great product, assemble a great team, provide great service. All are "duhisms." Unfortunately, many entrepreneurs don't realize that there are things they should specifically avoid doing too. These are also duhisms, but somehow no one ever talks about them. Here is my list of the twelve most important things that entrepreneurs should not do.

With my family expanding---I have three young grandchildren---we couldn't come down from four bedrooms, but the architects didn't seem to mind squeezing them into the second floor. The guest rooms are small, but by adding sliding doors that open to individual balconies, they expanded the sense of space and allowed for the breeze to come in. In our bedroom in the front, when I roll up the windows, it's the same. Even on the hottest days, the entire house is cool. We have no need for a big air-conditioning unit like they have next door.