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fgossieaux

fgossieaux

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Last seen: 21 months ago

fgossieaux is a 47 year old man from Massachusetts, USA

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Why Brand Communities Don't Exist

Rated Oct 26 2009 • 1 review • marketing • emergencemarketing.com

Brand communities, a popular topic in academia do not exist. Communities with brands at the center of them simply cannot function. And the term is a dangerous one because they lead marketing executives that they can actually build brand communities.
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