Reinventing the Press Release for the New Media Dynamics
Rated • 1 review • marketing, journalism • pamil-visions.net
"Once, a relied upon media and customer outreach tool, the press release is long overdue for an overhaul. The rapidly changing media environment of today demands more creativity, flexibility, focus, and even novelty of communicators and their tools. Traditional media outreach went out the moment purely traditional media shifted to the Web. Companies that do not understand this are frankly doomed to extinction in the 21st Century."
