Jeff Jarvis: The Future of Journalism is an...
Rated • 1 review • business, advertising, media, future, keyonte • carta.info
Jeff Jarvis lists three central challenges for the media business:
1. The big question for us is: Where is the business future of media?
2. The second problem we have is effectiveness for a whole new range of advertising.
3. The third problem, I think, we have is how to find efficiency. Rather than trying to own and do anything on ourselves, I think that we have to find ways to work collaboratively, so we can work more efficient.
Interesting, that he talks a lot about 1. und 3., but regarding advertising he just mentions one time:
"But is a targeted, efficient, effective, and profitable business."
This transcript of the keynote contains the video of his speech (via Skype).
1. The big question for us is: Where is the business future of media?
2. The second problem we have is effectiveness for a whole new range of advertising.
3. The third problem, I think, we have is how to find efficiency. Rather than trying to own and do anything on ourselves, I think that we have to find ways to work collaboratively, so we can work more efficient.
Interesting, that he talks a lot about 1. und 3., but regarding advertising he just mentions one time:
"But is a targeted, efficient, effective, and profitable business."
This transcript of the keynote contains the video of his speech (via Skype).
