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Hadi beni tavla sertifikayı kap! - Ebru YASTIKÇI

Rated Oct 18 2007 • 1 review • botego, merve • botego.com

It's been a while since my last post. We've been busy with building new Botego applications. Despite still being beta, our last hit became so popular.

Merve (a common female name in Turkish) is a 25-year-old, well-educated, liberal and urban lady from Izmir. The mission of this imaginary character is to share her knowledge with men on how to approach women. Guys simply take their best shot in an effort to talk Merve into it. The nicer you are, the better your chances are... If you're good enough, you can get a date from her. Don't even think of being rude to her, as she'll immediately start ignoring you.

The figures are impressive... As of today, 59084 dialogs took place, application was mentioned on over 468 referring websites more than 123.000 times ( google.com.tr/search [google.com.tr/search] +tavla%22) , 42,368 people visited the website, generating 144,156 pageviews. At peak hours, Merve handled 35 dialogs per minute, simultaneously. The average length of a chat session was 10 minutes. That means a total of 9847 hours (410 days) spent on the website. All of that happened in less than one week!

That's a solid example as to how Botego can create awareness and stickyness, when combined with a promissing concept.

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