Inhabitat & New Zealand's Whimsical Yellow Treehouse...
Rated • 73 reviews • environment, travel, green • inhabitat.com
The question is an ongoing architect's dilemma; is a client's political, ethical, religious and/or environmental affiliation important? The Yellow Pages is a case-in-point. The treehouse project is part of a large-scale marketing effort by Yellow Pages to promote their services. The campaign includes a spokes-model, a blog, live webcam, contests, and more. Nothing wrong with a little publicity, right?
However, every year in the United States alone 500 million directories are printed--enough for nearly 2 books for every person in the country--that's 9 million trees harvested, 1.6 billion pounds of paper consumed, 7.2 million barrels of oil spent in processing, and so on. The E.P.A. estimates that directories account for up to 5% of total landfill waste. Should this make a difference to an architect? We think it should. What do you think?
