I came across a new SEO tool today. It checks any website and scores it on following ponts:
Accessibility: How accessible is the website to mobile and disabled users.
Marketing: How well the website is marketed, and it's popularity score on the web.
Technology: How well designed and built the website is.
Social Media: How is the website utilizing social media as marketing tool.
I believe it's a great tool for competitive analysis. Why don't to check one of your competitors there. ;)