From the page: "According to the U.S. Department of Commerce, about 90% of new products fail. Join us for a tour of the failed CPG graveyard, with a dozen of the most interesting product failures of the past century — and the most likely reasons they failed.
Our first stop on the tour is a saucy little number known as Wonder Sauna Hot Pants. The customer would slip these on, inflate them, and sweat inside them until they “slenderized” their bottom halves.
The appeal is obvious: instead of going to all the trouble involved in eating right and exercising, the consumer can wear magic pants while cleaning the house or lying around watching TV and get the same effects."