Google Position One Accounted for 75% of Clicks #ajaxserps
Rated • 3 reviews • seo • yackyack.co.uk
Good analysis of the ajax serps and the position tracking that it enables
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dave00112
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Duplicate Content? Tell Google which URL Parameters to...
Rated • 2 reviews • internet • latitudegroup.com
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Last Click vs First Click and the Path to Conversion |...
Rated • 2 reviews • search • i-optimise.com
There has historically been a lack focus, knowledge and tools around conversion attribution, but from a personal perspective I always found analysing this information incredibly useful to assess how each channel is performing. This data can then be utilised to help dramatically improve online marketing performance. This view (up until very recently) has generally not been shared in the world of online marketing as the last click has always been (and still is) accepted as the industry standard performance metric. I don't know why or how this ended up as the default metric, as clearly on bigger purchases (and a lot of small purchases) it's unlikely a user will convert based on their first visit to a site!
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Google Brand Update Arrives in the UK | I-Optimise
Rated • 1 review • search, google, seo, googlebrandupdate, googlealgorithm • i-optimise.com
From the page: "Back in March 2009 Google rolled out it's brand update in the US. It now seems that over the weekend 27th/28th June) this brand update was rolled out in the UK. For a few weeks now the UK SERPs have been a complete mess and no-one really new what was changing, the SERP roller-coaster finally settled on 27th/28th June and it became apparent that the update that Google rolled out favoured brands, or at least websites that were seen as big online brands."
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Bing Arrives on a Wave | I-Optimise
Rated • 1 review • search • i-optimise.com
Just in case it slipped passed you, the week beginning 25th May saw the long awaited launch of Bing, Microsoft's new search engine and Wave, Google's new communications platform. Now when I said launch neither service actually launched, it turned out to be more of an official unveiling.
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Bing: It isn't a game changer, but… & Latitude Blog...
Rated • 2 reviews • search • latitudegroup.com
Microsoft's search engine Bing, launched today, is certainly different; it does things in new ways and brings a fresh approach to search. Whether this will create a seismic shift of users from that search monolith Google is another story and only time will tell
