cteel77

Are you sitting down? You better be sitting down.

I wanted to have 100,000 Facebook fans for my blog. I don't have a product to sell. I'm not trying to get advertisers on my blog. I'm not even trying to get more speaking gigs because of my blog. But I believe in the message of my blog and I enjoy ha...

We've all been taught that trust and reputation are important elements of branding. Today, though, trust is not simply a nice thing to have, but a critical strategic asset. Therefore, it makes sense to be specific about how and why it adds value. The...

Small to midsize ad agencies, Steve Jobs has something to teach you about pitching for new business. Every new business pitch should do three things: inform, educate and entertain. BusinessWeek.com...

This post is part of Creating a Customer-Centered Organization. A lot of us remember when the role of the CMO was much simpler. Information flowed in one direction: from companies to consumers. When we drew up our plans and budgets, the key metric wa...

This week, I've been reading The King of Madison Avenue—an interesting biography of ad man David Ogilvy (aff). I've always ...

A 6 month guided course to marketing your business online - includes a giant 15 million pixel infographic designed to guide new internet marketers.

I receive a lot of emails from people who ask whether, with all of the competition online, it's still possible to enter a niche right now and make money. I

Although we would like to cover everything on marketing, it's not possible. We wish we [...]

A jargon-free journey through the world of social media.