http://www.sales-excellence.co.uk/articles/getting-past-f...
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Craig Elias is a 47 year old guy from Calgary, Alberta, Canada
Craig Elias is the creator of Trigger Event Selling, and contributing author to the #1 Selling Book on both Amazon and The Wall Street Journal "Masters of Sales", Craig Elias has received coverage on NBC news, in The New York Times, The National Post, The Wall Street Journal, The Nikkei Marketing Journal, Sales and Marketing magazine, and had his last company chosen by Dow Jones as one of the 50 most promising companies in North America. For almost 20 years, Craig has used Trigger Event strategies to be a top sales performer at EVERY company he has worked for - including WorldCom where he was named the #1 salesperson within six months of joining the company - and to win a global, billion dollar idea competition where he collected a $1,000,000 prize. Every day buyers in a target market experience `Trigger Events' that turn them into highly motivated buyers. I learned to leverage these `Trigger Events' to repeatedly get in front of highly motivated buyers before my competition.
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