brickmarketing

So, here we are almost two months into the New Year. This is about the time that most New Year’s resolutions tend to fade away, if they haven’t already. Due to the demands of everyday life, many people find it very difficult to keep up with the promises that they made to themselves back on January 1st. While personal resolutions like the commitment to eat healthier foods or exercise more may have fallen to the side, it’s important to maintain business-related resolutions like keeping up with an SEO plan. 2 months in, let’s check in on the following:

I am a huge fan of using WordPress for a business blog; both this blog and the Search Engine Optimization Journal are WordPress blogs. WordPress is incredibly user-friendly, which means it’s very easy to customize your settings and make small changes whenever you need to. If you are using WordPress for your business blog and are looking for ways to get SEO value from it, here are 4 WordPress SEO tips.

The Internet is a competitive place for businesses within any industry. People turn to the Internet, and more specifically to the search engines, every day to find information about products or services. If you want to stand out, you need to establish your business as a thought leader in your industry by creating content like blog posts, social media posts, articles, press releases, white papers, E-books, guides, etc. Not only will this content help to build trust amongst target audience members, but it will also improve SEO efforts by building inbound links.

It’s taken a long time (nearly seven years!) but my business has grown to the point where I don’t have to accept every single SEO client that comes my way in order to survive. My SEO company is secure enough that I can afford to be a little discerning when choosing which potential clients I want to work with, and I prefer working with clients that I know I can help—I don’t want to waste my time or their money when I know they aren’t ready to outsource their SEO. So when a potential client comes along that just won’t take no for an answer, I turn the experience into a blog post! Do you recognize yourself in any of these scenarios?

Not every business is going to sell the same things that another business already sells. In fact, there are plenty of businesses out there starting up every day that sell a completely new product or offer a brand new service. Maybe it’s similar to another product or service, or based off of another product or service, but it’s new. At one point, every product or service that we’ve come to rely on was new, right? So how do you use SEO to create demand for something that’s totally new?

The best search engine optimization campaigns build your brand’s online presence in a multitude of ways. It’s not enough to just have a well optimized website (although that is step number one), you also have to create other touch points where customers can interact with your brand. These online touch points, things like a business blog, social profiles, videos and so forth, can all rank in the search engines alongside your company website, increasing your overall brand presence and give you more opportunities to draw your target audience into your site. But too often companies treat these touch points and the customers they meet there like separate entities. If you really want to build a relationship with your audience you have to connect those customer touch points and give your customers the full picture.

Sometimes when a client is about to get started with an SEO campaign, they wonder if they need to also redesign their website. It’s not necessary to redesign a website when implementing an SEO campaign, but in some cases it can’t hurt. SEO works to build visibility in the search engines and online in general to generate more traffic to a site. Once a visitor lands on the site, it’s the quality of the site that will encourage them to convert or to bounce out of there. As long as you are investing in SEO, you might as well have a website that is worth the money and effort, right? Here are 4 reasons that it’s time to redesign a website:

Social media is not just for B2C companies! In fact, some studies have shown that B2B companies are seeing better results with social media marketing than many B2C brands are. Here are three ways B2B companies can better leverage the power of social media to help their own bottom lines.