BrianCarter/marketing

Wouldn't it be nice to know what kind of ROI you were going to get ahead of time from pay per click? Well now you can! Just enter the following metrics, hit calculate, and prepare to be enlightened.

You can also play with the values to see what increases and decreases in various metrics will do to your ROI.

How to market your blog with 12seconds.tv

In his recent post at SEOmoz, Tom mentioned submitting to (niche) social media sites as an important step of any link bait (once you get past your link bait roadblock):

* you get links from social media sites (which is good in any case);
* you get attention of the community of people who are interested particularly in your topic (which means more comments and new loyal readers);
* you get more links (if you are lucky and smart enough) from people frequenting those social sites;
* you get more social media connections (outside SEO niche) which means more help in the future.

For some reason, internet marketing is full of TLA's - Three Letter Acronyms. And TLA is my favorite TLA.

What The Heck is a KPI?

One of those acronyms that frequently furrows brows in the conference rooms is KPIs:

* No, not Keylime Pie Instructions
* Not Kit Kat Possession Indulgence Syndrome

Key Performance Indicators.