BrianCarter/adwords

From the page: "Who is Brian Carter?

* He's an experienced pay per click expert, since 2004. Check out his AdWords Blog.
* He's Director of Search Marketing for Fuel Interactive, an Interactive Marketing Agency.
* He does a whole bunch of other cool stuff like comedy, music, and acupuncture that you can find by googling him."

It's less fun than dancing with a moose during mating season.

Ok, so I've never danced with a moose in heat, but I have it on good authority from Survivorman Les Stroud it's pretty darned dangerous.

So is postpay billing with AdWords. I know from experience. Here are my real top five reasons not to do it.

From the page: "# Are your AdWords working? Great! Now, what if they could be even more profitable?
# When AdWords is working, it's easy to forget that over time, more data is available to make them even more effective. Increase results and profit.
# Plus, if your offerings change with the season or you're changing your website or landing pages, you need timely updates by an experienced professional.
# Over time, your competitors may horn in on your best keywords or copy your ads. Profits erode. Then what? You need someone to stay active, guarding and increasing your success."

"911... My AdWords Account Needs Help!"

* Is your account not producing? Too expensive? Have you or your previous consultant taken it as far as they can go? Are you close to calling it quits?
* Not so fast- Let me diagnose the problem. And let's make sure you've been engaging in AdWords best practices.
* Let my expertise and experience guide your next steps. I'll look at your account's history and tell you if I can whip it into shape with my KickStart service ($300).
* If it's hopeless, I'll let you know and won't charge you a dime. That's right- that means you can get a free account review from an AdWords expert. Don't you wish the real Emergency Room was so nice?

Save money. Get Results Quicker.

* Some of my clients don't come to me until they've already wasted thousands of dollars. If they haven't installed conversion tracking, they don't know which keywords and ads are working and which aren't.
* If you haven't started using AdWords yet, give yourself a pat on the back for going to an expert first. You've already saved money.
* If you don't know what you're doing with AdWords, you'll waste a lot of money and time. Not because you're not smart enough, but because learning AdWords is costly.
* With my help, we'll get you the right prospects quicker and KickStart your account to positive ROI at a lower overall cost.

SEO, PPC, Omniture services

How to Set up an AdWords Campaign: Example, Fly Fishing!

Here's an example of an AdWords campaign I set up to sell an e-book about fly fishing. I started with the author's campaign and explained what I was doing to him:

"Three keywords is not enough. It's cool that you're using all three match types though. How did you find this one? I go to the keyword tool and put in fly fishing, and unfortunately it's not working! But I can also do site-related keywords with a site like flyshop.com, which I found by typing fly fishing into Google's regular search engine. Still, I only find a few keywords- that's rough...