Brian Carter Social Media Guy: WHY Human Rights Day???...
Rated • 1 review • non profit, human rights, oppression, charity, torture • blogspot.com
Human Rights? Who Gives a $%&#???
"So what? Who cares?"
Yeah, that's a pretty disaffected attitude, not uncommon for an American, really. WIIFM- what's in it for me? As an advertiser I know I have to think that way about my audience. Advertising often appeals to people's lowest motives, their selfishness....
But with this cause, I have to appeal to your higher motives, your best self, the part of you that at one time actually like John Lennon's "Imagine".
Put simply: If you could do something EASY in 30 seconds to deal with the fact that people just like you are RIGHT NOW being enslaved, tortured, and oppressed, would you?
"So what? Who cares?"
Yeah, that's a pretty disaffected attitude, not uncommon for an American, really. WIIFM- what's in it for me? As an advertiser I know I have to think that way about my audience. Advertising often appeals to people's lowest motives, their selfishness....
But with this cause, I have to appeal to your higher motives, your best self, the part of you that at one time actually like John Lennon's "Imagine".
Put simply: If you could do something EASY in 30 seconds to deal with the fact that people just like you are RIGHT NOW being enslaved, tortured, and oppressed, would you?
