Wouldn't it be nice to know what kind of ROI you were going to get ahead of time from pay per click? Well now you can! Just enter the following metrics, hit calculate, and prepare to be enlightened.
You can also play with the values to see what increases and decreases in various metrics will do to your ROI.
Time and time again my co-workers and I talk about how many great band names are out there for the taking in Photoshop. Yeah you won't find names like Red Hot Chili Peppers or The Rolling Stones but you will get some hidden gems like Gaussian Blur.
In his recent post at SEOmoz, Tom mentioned submitting to (niche) social media sites as an important step of any link bait (once you get past your link bait roadblock):
* you get links from social media sites (which is good in any case);
* you get attention of the community of people who are interested particularly in your topic (which means more comments and new loyal readers);
* you get more links (if you are lucky and smart enough) from people frequenting those social sites;
* you get more social media connections (outside SEO niche) which means more help in the future.
Yeah, that's a pretty disaffected attitude, not uncommon for an American, really. WIIFM- what's in it for me? As an advertiser I know I have to think that way about my audience. Advertising often appeals to people's lowest motives, their selfishness....
But with this cause, I have to appeal to your higher motives, your best self, the part of you that at one time actually like John Lennon's "Imagine".
Put simply: If you could do something EASY in 30 seconds to deal with the fact that people just like you are RIGHT NOW being enslaved, tortured, and oppressed, would you?
Lars LeHansa breaks his artistic silence with his first crooner for some girl. As he puts it, "95% of my fans will hate it, but Eunice is just so NICE!" This is take #96, or so Lars claims- I think he just drank for six hours and recorded one take.