brennermichael

How has technology and changes in media changed the way we tell stories. SAP's Chief Storyteller explains the art of storytelling in this video.

What are the major mindset shifts marketing leaders need to prepare for the future of marketing? Margaret Molloy shares her view.

Are you creating content to help your buyers? If not, you need to build a content marketing hub. Here are 8 steps to build a content hub that converts.

Many CMOs are driving marketing transformation across their teams to meet better meet customer needs. This article outlines the skills you need to succeed.

Tony Zambito shares his views on the buyer revolution, the need to balance the art and science of marketing and the imperative to deeply understand buyers.

Digital is not just changing the future of marketing but is changing the future of business, says WPP Digital CEO Mark Read.

As the discussion around social media evolves to social business, the social employee is becoming more and more important to the future of marketing...

I know your busy. Most people create excuses for why they do not find the time for social media. But executives in a social business make the time.

How do you find the time for social media? This is the question I get asked probably more than any other. I have four lovely children, a demanding job, a wife with a successful career and more. So how do I find the time to tweet, blog, share, and com...

The reward of marketing is the chance to connect and engage with people. In this interview, we talk about the importance of the human touch in marketing...

By 2020, it is estimated that there will be 50 billion connected devices on the planet. How will that affect the future of marketing?

Have you forgotten the fundamentals of what makes for effective marketing. In this interview, my boss tells us how to get back to the basics of marketing.

What is agile marketing? In this interview on the future of marketing, Sandra Zoratti shares her view for how marketing needs to adapt, collaborate and win.

For basketball fans, the name John Wooden conjures up images of pure legend. The coach of a dynastic UCLA team, he won 10 national championships, including 7 in a row (1967-1973). He had an almost unbelievable winning streak of 88 straight games. In ...