Rory Sutherland: Life lessons from an ad man | Video on...
Rated • 12 reviews • advertising • ted.com
Excellent and humorous lecture on the art of advertising with respect to branding and perception by creating intangible value. The best medicines and pills are placebos; they're cheap, work almost as well as the real thing and there are no side effects. "Poetry (perception) is when you make new things familiar and familiar things new."
