aPlatypus/business

Do we trust a committee to simplify government? I'm not saying it will do more than moving a decimal point or replacing one rule with a different one. You need to know -- if you are in Australia and want to improve your dealings. Empower your future ... Will.

This is interactive marketing week for me. The main reason I like this blog is personal, here we have a man who may have reset my research agenda into sensemaking and knowledge management in business (marketing). As an aside, I'm going to need to assert my position that in the 21st century, there is "no longer such a thing as marketing" ... [[please, watch this space]].

Back to Matt -- It isnt actually about text and pictures. What about music, audio and poscasts? I know that we'll have access to some very cool NEW new media not too soon also -- Will you know what ones are useful or relaible, or plain ol' not gay? Will Yahoo or Google? How? The hunt continues ... Your future is incredible ... Will.

Fellow stumbler also blogs on e-marketing and e-media. For you Gen-X and Baby Boomers, like me, Erica is also a look-see at those mystical creatures on the other side of the generational change. Make your future incredible ... Wil..

Since the first pamphlet was printed and before with the sprookers and hawkers on the street -- The media scramble for your attention has been increasing. Here's the latest chapter in that business goal of engaging your attention. Make your future incredible ... Will.

There's a terriffic opportunity when people get tech together with business and the creative-s! Me? I'm glue :: I want put the three parts together. Make your future incredible ... Will.
"QUICK -- name four fantastic, emotionally resonant, culturally significant and successful interactive advertising campaigns from the past year.

"Came up empty? That's what I thought. Palo Alto, we've got a problem.

"Actually, Palo Alto may be the problem. Fifteen years old, a vital component of the marketing landscape by any calculation, interactive advertising is still characterized in the public eye and practitioners' minds by its technical sleight-of-hand instead of its narrative and emotive power. This has led our industry to a creative crisis that, if not resolved, will almost certainly impede our -- and our customers' -- growth." ... [emphasis added]

It looks like perhaps(?) people like to shop, or at least to 'get out'. Also some people can be happy with the bargains from smart shopping. Make your future incredible ... Will.

This is my blog is aimed to lay out modern marketing theory and practice relating it to practical problems. Submit comments and ask about me your problems -- How will help you or your organisation? Make your future incredible ... Will.

I'm researching sensemaking. This is a pretty interesting blog, because these topics about organisations, communication and decision making -- Effective human behaviour (and ineffective) influences all our experience. Even 'alone', I believe we behave in a social context. Make your future incredible ... Will.