AndyBeard/google

From the article:-



"One can argue (as I would) that Apple's product secrecy is worth tens of millions of dollars in publicity every year. Or, one can argue that Apple spitefully pissed away even more valuable publicity by shutting down Think Secret. (You'd be wrong, but you can reasonably argue that.) But Kahney, in the course of seven paragraphs in a single article, argues both.



It boggles the mind. Kahney's own source claims the secrecy surrounding the iPhone introduction alone was worth $400 million dollars in publicity. Even if that's off by an entire order of magnitude, that's a lot of dough. And yet in the very same article Kahney presents it as a mystery for the ages why Apple would take an adversarial position against Think Secret, a for-profit enterprise dedicated to spoiling exactly that sort of surprise product introduction."