9 Consumer Social Media Habits You Need to Know, Research...
Brand Marketers Totally Miss Social Media Influencers
Brands like Facebook. Influencers live on their blogs. This disconnect renders a lot of social media campaigns inefficient - or even a complete waste of time.
The Wake-Up Call Woman and ROI
Blissdom Canada 2011 Conference Recap (video)
How brands benefit from envy among friends on Facebook
A unique phenomenon is starting to develop among friends online and in social media, in which envy is encouraging actions that in turn, are a huge benefit to brands. A recent survey ...
Social Capital is not the same as Whuffie
I recently read a post by Brian Solis titled Social Capital: The Currency of the Social Economy, which served as the catalyst for one of the most entertaining Twitter conversations I've had so far. I personally had a problem with the way the term "so...