Content Ad Campaign Keyword Strategy Revisited - Part 2 -...
Rated • 1 review • advertising, pay per click, google, sem, ppc • searchenginewatch.com
A terrific article on the ins and outs of pay per click advertising on Google's content network. "As we recently discussed, one good keyword strategy involves using software tools to collect words from Web sites for building content keyword lists. To demonstrate how this method works, I've created three files to illustrate these steps as a companion to today's column."
