aimclear/link building

More great info on link building from the SEOBook crew.

"Link development is essentially an online PR campaign that promotes favorable content to the public (who are also known as the linkerati) in an attempt to foster goodwill (which, if we're lucky, results in links as well)."

Here's a terrific list of social media blogs to enjoy!

The "Fool's Gold Link Exchange" play is a perfectly ethical tactic we employ surrounding client link-trading activities which results in holistic reciprocal promotion & traffic, happy trading partners, and massive one-way link juice building...for our clients.

Many site owners barely understand the basic pathology of links, let alone advanced Dofollow, Nofollow, Pagerank flow-sculpting, and the inherent dangers of link farming. As search marketers, it is incumbent upon us to capitalize on the market's nativity on behalf of our clients. That's why they hire us

This is a list of blogs which not have rel=Nofollow tags in their comments

I wonderful primer on measuring the success of viral linkbaiting campaigns.

From the page: "When evaluating the potential benefit of social community participation, it's best practice to understand the objective and potential gain. Whenever a site, with decent Pagerank, "forgets" to turn off Dofollow, it's an opportunity of sorts to build links of varying strength and value. The most important caveat is that gratuitous link dropping, without offering true value to the community, is spam and will likely be treated as such.

Every search marketing professional knows that garnering good quality, relevant, and "natural" inbound links to your site or blog is critical to drive your SEO ranking efforts. Honest participation in niche' social communities, relevant to your product & services, is the tactic that many savvy SEMs reach for to build their site's inbound link-profile. In addition to the community site links themselves, "hot" posts can result in feed subscriptions, increased readership, and links from other relevant and valuable sites."

Classic SEW post on linkbaiting organizational structure.