aimclear/analytics

An excellent interview with Avinash regarding analytics.

From the page: "I was thrilled when Avinash agreed to do this interview since he is so well known in the web analytics field and I am a huge fan of his blog. "

Cross-pollinating bookmarks between social communities you're active in is a rarely discussed and highly effective technique.

This very useful little list of URL exclusions is used to exclude non-marketing WordPress traffic from analytics reports, whatever package you use (including Google Analytics).

When running analytic pilots we encounter site structures SO nasty that they're hilarious/depressing SEM sitcoms. Point blank: stupid file hierarchy & directory structures make for less effective analytics.

From the article:
Paid Internet advertising has soared in recent years, and it appears there's no end in sight for this trend. According to research by J.P. Morgan, spending on all forms of online advertising will reach $19.2 billion in 2007, with pay-per-click (PPC) advertising at Google, Yahoo and the other major search engines accounting for half, or $9.6 billion. eMarketer Inc. projects that the PPC industry in the U.S alone will grow to $29 billion by 2010. And, while PPC is growing as a business, studies show that PPC fraud is also on the rise, and that the issue is emerging as a primary concern for e-tailers.

Modern analytics are beautiful. Since the early 90's Internet marketing folks from New York to Duluth have strived to use the best-in-class tools of the day to report on website effectiveness. Now with modern log analysis and page tagging tools like ClickTracks, Google Analytics, IndexTools, Unica Affinium NetInsight, and WebSide Story HBX Analytic

Nice Analytics articles

Spy on your competition by learning what analytics tool they use