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PubMatic pubmatic.com [pubmatic.com] ), a media technology company that enables premium publishers to realize the full potential of their digital assets, today announced PubDirect. PubDirect is a new management suite of tools and services powered by PubMatic’s optimization engine that accelerates the publisher’s ability to monetize their guaranteed and non-guaranteed inventory in a private marketplace that covers all demand channels.

SAS, a leader in business analytics and integrated marketing management, has acquired aiMatch, a company that provides cloud-based ad server technology to help publishers sell and manage online ad inventory. SAS’ advanced analytics combined with aiMatch’s technology will provide publishers with an end-to-end solution to help manage, forecast, optimize and measure ad inventory to maximize ad revenue. Current aiMatch customers include APN Digital, Photobucket, Pinger and Popcornflix.

Nel leggere diversi articoli mirati ai nuovi blogger, mi è capitato di notare come quegli articoli si concentrino quasi unicamente sui contenuti da trattare, ma non sul formato in trattarli.

With the addition of six new media companies – American Psychological Association, BNP Media, CQ Roll Call, Dennis Media, Mitochon Systems and Springwise – BBN customers will have access to business decision makers through more than 1,000 B2B websites. Each of these publishers specializes in serving the B2B audience with content critical to supporting their professions and businesses. Recent market studies have demonstrated marketing to business decision makers through websites used in the context of their work has a greater level of influence than advertising on general business sites.

Jumptap, the leader in targeted mobile advertising, today announced that its superior targeting abilities have attracted an influx of major retail advertisers in the past six months, making retail one of the most successful advertising verticals on the Jumptap network. To further enhance its retail offerings, Jumptap has appointed a Director of Retail and launched hyper-local capabilities with PlaceIQ, a new partner.

RichRelevance®, the leading provider of dynamic e-commerce personalization for the world’s largest retailers and brands, today welcomed three seasoned advertising executives to RichRelevance as part of the rapid expansion of the company’s advertising business.

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the comScore Video Metrix service showing that 181 million U.S. Internet users watched nearly 40 billion videos of online video content in January.

Earlier announcements from Google AdSense officially confirmed two moves that have been expected by many AdSense publishers: AdSense for Domains will be retired and AdSense for Mobile will move to AdSense for Content.