Rated
Mar 02 2009
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1 review
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business, marketing, internet, power, emotion
• randallrothenberg.com
There's a terriffic opportunity when people get tech together with business and the creative-s! Me? I'm glue :: I want put the three parts together. Make your future incredible ... Will.
"QUICK -- name four fantastic, emotionally resonant, culturally significant and successful interactive advertising campaigns from the past year.
"Came up empty? That's what I thought. Palo Alto, we've got a problem.
"Actually, Palo Alto may be the problem. Fifteen years old, a vital component of the marketing landscape by any calculation, interactive advertising is still characterized in the public eye and practitioners' minds by its technical sleight-of-hand instead of its narrative and emotive power. This has led our industry to a creative crisis that, if not resolved, will almost certainly impede our -- and our customers' -- growth." ... [emphasis added]