TalkMediaSales

When you get a new business client on board, how do you treat them? If you're anything like most reps, you want to hit a home run with that first campaign, make sure it delivers and then some.

Facebook and Twitter are great channels, but don't think that the be all and end all of a call to action in this new world of marketing and communications is to simply point people there.

Your clients will want to no doubt include these in their ads if they have any sort of presence there. If they do, ask them "what do you want people to do when they get there?"

For a media sales person starting out now, things are going to change in your career probably more rapidly then they have changed in the last 20 years. While the closure of the News of the World last week was in response to the phone hacking scandal, it's also another in a long line of closures of media in the face of the shifting landscape.

The word "mission" is often bandied around and it's very difficult to really understand what a mission is. The truth is that having a mission actually gives you some purpose and meaning to what you do.

Because if you don't know all these time-tested secrets and tips to great copy, you could be wasting your time chasing clients and more importantly losing money.

You could also be writing or obtaining inferior client briefs and customer needs interviews that could prevent you from making a sale.

But now you don't have to.

That's because every secret you need to know is yours in Shaun Fay's 15 Secrets of Radio Copy". In my day, if I knew what Shaun teaches in his 15 Secrets of Radio copy, I would have secured hundreds more clients than I did, and made more money.

Today, you can get your hands on all of them - literally in less than a minute - for a tiny fraction of an average advertising contract. Or what Shaun would charge for about one second for one of his commercials. Read on for details below now.

We all strive for better client relationships in this industry. It is the backbone of what we do, and can often be the difference between clinching a deal and not.

Is size important? Shaun Fay thinks so.

In our new video this week, Shaun and Mike discuss the length of commercials.

Someone recently asked me: "who was the smartest salesperson you ever worked with?"

The question alone raised other questions.

What do you mean by smart? In fact, what do you mean by salesperson? Aren't we all selling something?