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Top 10 Commercials of the Week: Nov. 16-23
Rory Sutherland: Sweat the small stuff
TED Talks It may seem that big problems require big solutions, but ad man Rory Sutherland says many flashy, expensive fixes are just obscuring better, simpler answers. To illustrate, he uses behavioral economics and hilarious examples.
Rory Sutherland: Perspective is everything
TED Talks The circumstances of our lives may matter less than how we see them, says Rory Sutherland. At TEDxAthens, he makes a compelling case for how reframing is the key to happiness. (Filmed at TEDxAthens.)
Paid Discovery Tip of the Week 7
Paid Discovery Tip of the Week 4
Paid Discovery Tip of the Week 3
Paid Discovery Round Table Discussion
Can ‘Native' Ads Scale?
Native ads are the Golden Goose for some outlets but still face significant scaling limitations.
The Friday Five: People are mean to brands. Why can't brands...
Welcome to The Friday Five, curated reads about media, advertising, content marketing and technology from @Percolate. Should your brand adopt a ‘mean girl' strategy? Interesting discussion from BBH Labs around whether brands adopting a more ‘human' p...
Why Native Ad Formats Are the Future
The Web's hottest media properties are turning their back on banners and pre-rolls. This is a good thing, argues Sharethrough's Dan Greenberg.
The Future Belongs to 'Native' Ads, Is Your Agency Ready?...
"Native" ads are the wave of the future, so agencies need to shift roles and possibly add staff to create content that matches a user's experience of a site.
Pepsi Goes Native in Silicon Alley
PepsiCo believes so much in early-stage companies that 10% of the digital-media budget across its beverage brands in the U.S. is invested with startups.
Five Ways Native Monetization Is Changing Silicon Valley...
With a $100 billion IPO pending, it's with confident defiance that Facebook has thumbed its nose at traditional web advertising models. On Facebook, despite their $5 billion 2012 forecasted ad revenue, you'll see no prerolls, no rich media ads, no "p...
Buzzfeed Crushes Native with GE
If you log into the Buzzfeed home page today, you will notice that there is a time machine on there that takes you across multiple decades to see what it would be like to be on Buzzfeed across...
Native Advertising Opportunities & Native Monetization for...
Fact: for the foreseeable future, brands are going to continue to spend dollars to reach consumers to try and convince them at some point to purchase their product or service. Brands do this by using tactics to drive conversion or boost purchase fu...
Buzzfeed's Jonah Peretti: Display dollars aren't coming...
Content providers are wringing their hands over how to get advertisers to pony up the big bucks they once spent on display ads. Maybe that money is just gone forever.