Automobile Manufacturer Audi has come out with a new commercial for one of its new cars, called Audi A3 TDI - Do Your Part, and it takes a slap at Bicyclists that is far from funny, and is rather insulting, and offensive.
I have a peculiar sense of humor, and write humor, and poetry, about bicycling, and plan to include humor in my own future efforts on YouTube, as The Cycling Dude
cyclingdude.com [cyclingdude.com] ), but this commerical is not funny at all.
The commercial doesn't have a specific target audience, to me, anyway, unless you consider the piece to be an attempt to coax people to quit riding their bikes, and "get back in the damn car, already!".
And they are supposed to do this why? The new car is powered by Vegetable Oil!
They just insulted not just Cyclists, but Environmentalists, too.
The commercial has an anouncer condescendingly intoning that "Many people are trying to do their part. . ." as we see some unhappy Bike Commuter getting jostled by strangers on a crowded bus; a frightend cyclist in a suit trying to avoid a car as rain pours down around him; and some goofball on a Segway trying to remember the ineffective lessons he must have just been given, as he rides a sidewalk.
The Commuter is obviously an Immigrant, possibly of Middle Eastern Descent.
Talk about stereotype! Yes, minorities combine bus, and bike, to commute, but so do I, and other Middle Class people, and as well as people who make far more than we do!
And, besides riding the bus is not the horror they try to make it out to be.
As for the guy in the rain...No-one I know is that stupid, or desperate (At least the guy is obviously not in the States, since the sidewalk is on his LEFT. In the US he's be toast!).
With all sorts of clothing to wear in the rain available, there is no excuse to do so if you simply MUST ride in the rain (Hell, even I've pedaled my bike with one hand steering, and one holding an Umbrella!).
Of course the smart thing when it rains, or snows, as everyone knows, is to leave the bike at home, and take the bus, or commuter train! ;-D
I WILL concede, though, that some Segway users are just like this one, and should be given plenty of space...hee, hee! ;-D
This commericial makes it seem like Bicycle Commuting is weird, unpleasant, dorky, and dangerous.
What a bunch of ignorant BS!