SMX Advanced 2014 in Seattle overview
SMX Advanced 2014 in Seattle overview
Siscussing the various steps of how to drive SEO in large enterprises
Did Google Just Read the Text on My Image and Can This Affect My Rankings?
Forget the hard sell and the dry press release. Audiences have wised up, so give them high-quality content that they can really engage with
How to Recover From a Google Smartphone Rankings Demotion [Case Study]
Homepages were once the ultra-authoritative one-stop shops of online brands. As people and search engines have become better at understanding what users are looking for, though, the purpose of homepages has become more targeted. In today's Whiteboard Friday, Rand details several of the changes we've seen, and offers his advice for what to include on a truly effective homepage on the web today.
Your most valuable visitors are almost invisible. They show up only as direct traffic. You don't know where they come from or how they find you. That's why they are the most important people to visit you. They know you already. They know exactly where you're at and don't need middlemen like Google or Facebook to show up.
Well, it's that time of the year. We look back on what happened over the last 12 months and try to predict what the future holds for the industry. Half of the time, these are just pure guesses, some are based on probability or statistics. None of it is certain of course. But what about the stuff SEOs really would want to happen? Coupled with that though I set off to find out what would be the SEOs top 3 marketing / SEO related wishes for 2014. Here's are their answers
At Raven, we live to make your life easier - whether it's with our make-you-look-great marketing platform or through the resources we provide on the blog.
And in 2013, the Raven blog was brimming with useful and thought-provoking guest posts from both up-and-comers and well-known marketing bloggers.
Here are the top 10 most well-read guest posts of the year. If you missed any, catch up now!
Within the announcement Google made earlier this year about the Hummingbird update is the search engine might rewrite queries, substituting some terms within them, when they think doing so might improve the results that searches see, and a very recent Google patent describes how Google might use a data driven approach to explore how effective those substitutions might be.
Search marketing has changed beyond all recognition this year. The Drum's panel of industry experts share their thoughts on what it will look like in 2014.
Revisit the top SEO considerations relating to some of the latest website design trends, which include parallax, responsive, and HTML5 design.
The Shape of Things to Come: Google in 2014
Does ranking number on matters much? The following report reveals all
More than 4% of England's nearly 17,000 primary schools failed to meet the government's tougher new standards in maths and English, according to league tables published on 12 December 2013
SEO predictions from the UK's leading online marketeers
Launching a new product is a very complicated task. There are marketing variables to think of, website completion dates, product supply lines, samples, packaging, delivery channels and advertising. When you are in charge of a product launch the very last thing in your mind is SEO. Quite rightly you ask, "why should I be thinking of SEO at this stage? I am trying to get a new product out." The thing is that, these days, the success or failure of your product is the direct result of everybody in your company to think of SEO at the crucial stages of product launch, instead of it as an afterthought.
Irrefutably 2013 has been a year of tumultuous change in digital. Huge gains by social networks and significant structural changes by Google alongside the rise of the digital influencer channel have forced change on all of us.
Such a shift puts serious pressure on those in house strategists to work out how best to allocate resource of course as we enter that critical 2014 planning period for marketing purse string holders.
To understand just how those pennies will be spent next year we reached out to as selection of key in-house figures as possible to bring you the quantitative and qualitative view of what 2014 will look like from a strategic perspective.
presentation during Multi-Family Pro Brainstorming Las Vegas 2013 Show on How to construct a search engine friendly website and design.
Good deck in how you can solve the "not provided" problem